How To Build A Bag
The Alexa Chung and Mulberry story has been unfurling for over a decade. Rewind to 2010 when we spotted her carrying one of our Elkington briefcases. Inspired by Alexa’s eclectic style and her unexpected way of remixing this classic, we created the Alexa bag in her honour. That bag went on to become a worldwide phenomenon.
Today a successful designer in her own right, when it came to planning our 50th anniversary celebrations, we wanted to invite Alexa to design her own capsule. The resulting collection, which stars two designs – the Big Guy and Little Guy – is a natural and meaningful evolution of our friendship and captures Alexa’s distinctive approach to style.