Grayson Perry, the Serpentine Gallery and Mulberry share a passion for British creativity and craft, an unconventional take on tradition, a democratic attitude, and a love of breaking rules.

Mulberry was therefore an apt choice as the headline sponsor of Grayson Perry: The Most Popular Art Exhibition Ever! at London’s Serpentine Gallery, an institution at the heart of the British art scene, with an international, multicultural and trans-disciplinary identity. Their bold and unique vision of making exciting contemporary creation accessible to a wide audience resonates with Mulberry’s combination of heritage craft and tradition with a modern slant.

Turner Prize-winner Grayson Perry is a leading figure of the international art scene. His work celebrates contemporary ideas of Britishness through traditional media such as tapestry, textiles and ceramics, creating works replete with his personal brand of humour and social commentary. His quotations from popular culture and observations of British taste and class have even seen the inclusion of Mulberry as a fundamentally British fashion brand, an icon of England today. Perry’s idiosyncratic outlook and fresh perspective on history is coupled with his use of time-honoured skills to create something strikingly contemporary - a new take on ‘modern’ art.